Penn State Smeal College of Business
  • Home
  • Services
  • Resources
  • Advisory Network
  • Seed Fund
    • For Students
    • For Startups
    • For Alumni & Partners
    • Make a Gift
  • Contact
    • Stay Connected
Penn State Smeal College of Business
  • Home
  • Services
  • Resources
  • Advisory Network
  • Seed Fund
    • For Students
    • For Startups
    • For Alumni & Partners
    • Make a Gift
  • Contact
    • Stay Connected

Customer Discovery

Customer Discovery

Home » Digital Resources » Customer Discovery

Group of people working together on business model management

Summary:

Customer Discovery is the process of determining if your customers will really purchase your product or service. This is an important stage in the process of determining your venture viability.

Resources:

  • Defining Customer Needs
  • Know Your Customer’s Needs
  • Customer Discovery During Covid
  • Customer Discovery Handbook

Propel Penn State Program
c/o Farrell Center for Corporate Innovation and Entrepreneurship
Smeal College of Business
The Pennsylvania State University
475 Shortlidge Road
Business Building, Suite 451
University Park, PA 16802

Contact Us

Hotlines

Accessibility

Integrity Resources

Privacy & Legal

© 2025 The Pennsylvania State University

Contact Us

Hotline

Accessibility

Integrity Resources

Privacy & Legal

Propel Penn State Program
c/o Farrell Center for Corporate Innovation and Entrepreneurship
Smeal College of Business
The Pennsylvania State University
475 Shortlidge Road
Business Building, Suite 451
University Park, PA 16802